SKILLS & EXPERTISE
BRAND STRATEGY
MULTI-CHANNEL CAMPAIGNS
Committed to Quality
BRANDING: Positioning / Repositioning, Brand Strategy and Brand Architecture, Re-branding / Refreshing, Brand Adaptation, Fundamentals, Naming, Tone of Voice, Visual Identity, Brand Assets, Full-service Design, Brand Guidelines.
PACKAGING: Portfolio Architecture, Messaging Hierarchy, Design Adaptation, New Product Development.
INNOVATION: Macro & Category Trend Audit & Analysis, Consumer Insights & Ideation, Workshops.
QUANT & QUAL: Online Polls, Discussion Groups, One-to-Ones
Exceeding Expectations
ACTIVATION: ABM, Brand Building, Lead Generation,
Customer Engagement.
AMPLIFY: Audience Insight, Segmentation, Persona Creation, Journey Mapping, Ideation, Sub-brand Naming, Messaging, Partnerships, Cross-channel Campaign Planning & Development.