RISILIENCE
Taking the risk out of branding
The Risilience technology enables users to quantify the financial impact of climate-and-nature-related risks and opportunities to make better business decisions that lead to better business outcomes. When they approached us in 2021 (known at the time as as "Cantab") they had a proven product, wealth of business intelligence, backing from The University of Cambridge
and seed capital.
With no brand strategy, branding or name we launched the entire brand from scratch which has since grown significantly
and gone global.
In 2025 we were once again engaged to collaborate with the senior leadership team to develop a product strategy - once again from scratch - and create a new product positioning and branding. Leading to the creation of 'Riise'; a product intentionally aligned to the Risilience Masterbrand with a clear and compelling offering which is now the first touchpoint
for all sales and marketing activities. Riise is as much a call to action as it is a product.
See more at risilience.com
Positioning | Brand Architecture | Brand Strategy | Naming | Brand Design | Product Branding | Brand Film






Strategy Partner: Nick Adams
Design Director: John Kubale
Animator: Ignatz Johnson Higham
Videographer: Alwin Ediagbonya
Photographer: Alexander Newton
Website: Exemplify
