The National Pork Board is a program that promotes pork as a food product, conducts research, and provides consumer information across the United Stats of America. I was initially hired as a brand strategy advisor to the Director of Human Nutrition who I collaborated with to develop consumer and professional propositions for communicating the health benefits
of pork. This led to the creation of a national advertising and engagement campaign under the "Surprisingly Pork" banner (and so much more!). 

 

As part of the strategy I created the brand strategy, naming and launch strategy for the B2B initiative aimed at health credential professionals in the US. Pork & Partners was built around key audience insights and requirements uncovered during the strategy phase.