MYTUTOR

Getting students to turn up

How do you convince students and parents that better grades don't start with more pressure - they start with showing up? That was the challenge we tackled with MyTutor.

Working with the UK's leading online tutoring platform, we developed Turn Up: a campaign built around a simple insight that consistent engagement is one of the biggest predictors of academic success.

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The result was a bold, multi-channel campaign designed to bring the benefits of near-peer tutoring to life and connect with both students and parents in a direct, relatable way.​

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Over the course of the campaign, activity generated more than 1.6 million impressions, 15,000+ clicks and 550 sign-ups, while maintaining an average acquisition cost of under £30 per sign-up.

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The campaign was scaled significantly during the period, helping MyTutor engage prospective students at national scale while supporting a period in which the business achieved 20% year-on-year growth.

Campaign Creation & Strategy  |  Positioning  |  Reasons to Believe  |  Messaging  |  Creative Direction