top of page
DAYMI
Creating a tech brand with Scandi roots
Daymi is a Scandinavian company that have built a software tool to help their client's Operations and Finance teams to stay
in control of the company's everyday ops.
When we took on the project they were one of two companies called "Strivr" so our role was to create their brand strategy, give them a unique name and develop a striking brand identity to enable them to scale. We deliberately leant into the Scandi lifestyle and design language as a way of re-emphasising the product's emotional benefits.
Positioning | Brand Strategy | Naming | Tone of Voice | Brand Design | ABM Campaign Strategy




Strategy Partner: Nick Adams
Design Director: John Kubale
Copywriter: Maia Swift
Animator: Ignatz Johnson Higham
Website: Exemplify
bottom of page