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DAYMI

Creating a tech brand with Scandi roots

Daymi is a Scandinavian company that have built a software tool to help their client's Operations and Finance teams to stay
in control of the company's everyday ops.

When we took on the project they were one of two companies called "Strivr" so our role was to create their brand strategy, give them a unique name and develop a striking brand identity to enable them to scale. We deliberately leant into the Scandi lifestyle and design language as a way of re-emphasising the product's emotional benefits. 

Positioning  |  Brand Strategy  |  Naming  |  Tone of Voice  |  Brand Design  |  ABM Campaign Strategy

Strategy Partner: Nick Adams

Design Director: John Kubale

Copywriter: Maia Swift

Animator: Ignatz Johnson Higham

Website: Exemplify

©2017-2025 by Adamsand Strategy Ltd. Freelance Brand Strategy Partner.
Adamsand Strategy Ltd is registered in England and Wales, company number 11080310
Registered Address : 7 Bell Yard, London, WC2A 2JR

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