Astrak are a respected market leader in the earthmoving equipment parts arena, serving all types of customers for more than 18 years in most markets and terrains around the world. Astrak are the specialists in maximising machine uptime. 

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As the business has grown, launched their own products and acquired other companies it's become time to claim an
ownable position and align the portfolio under one unified brand strategy. Our work has seen us re-engineer the global corporate identity along with the product brands and sub-brands. We've introduced a new portfolio architecture, global brand visual identity and tone of voice - unifying everything Astrak says and does; from Scotland to New Zealand.

 

For the best on Earth.